The idea for this fun styled shoot all started with Natalie from Cake Envy while she was practicing texture on cakes.
Natalie told us: “I have fallen in LOVE with texture lately and I love taking the cracks and imperfections and making them the focus of the cake. So after I did the cake, I just thought to myself, “This cake definitely needs to be in a shoot!” So I got Hope Ballenger on board and asked her if she’d like to do a shoot with this cake as the inspiration.”
To balance out the industrial feel, the vendors added in other unique elements like the gorgeous flowers and an ultra stylish table setting.
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